In the framework of the Acodal 2022 Congress, a flagship event for the public services, ICT and sustainability sector in Colombia, Veolia stood out as one of the leading brands thanks to its comprehensive approach to water, waste and energy management. The company sought to represent its commitment to sustainability through a strong visual presence consistent with its values.
The challenge was to design and produce a stand that effectively communicated Veolia's environmental solutions, integrating elements of innovation, sustainability and technology into a highly competitive environment within the exhibition pavilion.
From GUIO, we developed a proposal for ephemeral architecture that integrated resources such as vertical garden, materials with LED edge to highlight the thematic axes, zones of digital interaction and rest areas, all aligned with the pillars of the brand. The design of the stand allowed to communicate clearly and attractively Veolia's axes of action, maximizing interaction with attendees and strengthening their positioning as a leader in environmental solutions.
