Asofiduciarias, the trade union organization representing the trust sector in Colombia, sought to strengthen its institutional identity through promotional and everyday materials that reflected its seriousness, professionalism and closeness with its audiences. This material should be consistent with its corporate image and useful for spaces of relationship, formation and institutional presence.
The challenge was to conceptualize and produce a line of merchandising that faithfully represented the values of Asofiduciarias, maintaining a clean, sober and professional aesthetic without losing closeness or functionality. The aim was to create useful pieces that would strengthen the union positioning and generate a sense of belonging between allies and collaborators.
GUIO designed and developed a set of promotional elements that included notebooks, thermos, pens and personalized packaging with graphic identity aligned to the Asofiduciarias brand. Through quality materials, a coherent visual line and efficient production processes, a functional, aesthetic and representative merchandising kit was delivered. These pieces reinforced institutional visibility in events, trainings and corporate spaces.
