During the Andesco 2022 Congress, one of the most important events in Colombia's public services and sustainability sector, Promigas reaffirmed its commitment to energy transformation and sustainable development. The brand, recognized for its leadership in the distribution of natural gas and innovative energy solutions, needed a space that reflected their vision and connected with visitors from experience.
The challenge was to conceptualize and implement an ephemeral architecture that communicated the purpose of Promigas: to promote sustainable development and access to clean energy in Colombia and Latin America. The stand was to stand out in a highly competitive environment, attract a diverse audience and generate remembrance through design.
From GUIO, we develop a stand with clean, organic and contemporary visual language, integrating elements of sustainability, effective signage and brand resources. Through a functional and aesthetic architecture, we created an immersive experience where visitors could understand the impact of Promigas on territories. The spatial solution allowed the brand to be positioned as a benchmark in energy innovation within the event.
