Andicom was consolidated in 2024 as the main business and technology congress of Latin America, convening more than 6,600 leaders of the ICT ecosystem in Cartagena de Indias. With the participation of representatives from government, private sector, academia and international experts, the event addressed key issues such as artificial intelligence, 5G connectivity, blockchain, smart cities, robotics and major policy challenges and technological regulation. Andicom is the meeting point where trends are defined, strategic alliances are strengthened and technological investment opportunities for growth in the region are promoted.
Organising an event of the magnitude of Andicom requires creating an environment that reflects innovation, dynamism and vision for the future, as well as ensuring memorable experiences for a audience specializing in technology and business. The challenge involved designing spaces, logistics and high-impact strategies that would maintain the level of excellence and consolidate Andicom as the main ICT benchmark in Latin America.
From GUIO, we lead the planning, production, ephemeral architecture, branding, commercial show and experiences of the event. We created innovative and functional spaces that facilitated interaction between exhibitors and attendees, strengthened the visual identity of the congress and optimized general logistics to ensure impeccable execution. Thanks to this strategic work, Andicom 2024 was able to maximize networking, amplify its regional reach and raise the experience of all participants.
