In the framework of Andicom 2024, the most important ICT congress in Latin America, CINTEL (Centre for Research and Development in Information and Communications Technologies) presented a space that reflected its role as an articulator of the digital ecosystem in Colombia. As an organizer of the congress, his stand should function not only as a meeting point but also as a symbol of leadership and innovation.
The challenge was to design a stand that visually represented the role of CINTEL as a catalyst for digital transformation, knowledge generator and space connecting government, companies and academia. In addition, it had to adapt to a high traffic environment and attract attention in an enclosure full of technological proposals.
From GUIO, we created a strategic ephemeral architecture that combined functionality, aesthetics and technology. The stand integrated resources such as interactive surfaces, clear signage, dynamic branding and networking areas, reflecting the institutional essence of CINTEL and its focus on digital development. The production, organization and design of the space allowed the brand to stand out and provide a memorable experience for its visitors throughout the event.
