Café Origen Dorado is a Colombian brand that represents the best coffee of origin: quality, traceability, tradition and commitment to the territory. From its cultivation in coffee-growing regions such as Huila, Nariño, Tolima, Quindío and Magdalena, to its processing plant and distribution channels, the brand seeks to position itself as a symbol of excellence, authenticity and sustainability in the national and international market.
GUIO led the creation of a solid and differentiated visual identity for Café Origen Dorado in 2022. The challenge was to build a branding system that communicated the values of coffee of origin — authenticity, quality, sustainability — by projecting confidence in all channels and points of contact of the brand.
A complete branding and corporate identity manual was developed that included logo, typographical system, color palette, visual uses, background applications, and guidelines for coherent communication. In addition, corporate pieces such as cards, letterheads, envelopes, digital signatures and other graphic collaterals were designed. The visual identity, with a palette that combines gold, deep green and magenta, evokes elegance, territory and tradition. This graphical system positioned Origen Dorado as a premium brand with clear sense of place and purpose.
