ERA 2048 is an event that brings together the community of Universidad de los Andes in physical and digital spaces to recognize and celebrate educational innovation initiatives. Its purpose is to inspire teachers, academic and administrative teams to imagine and build new possibilities in higher education, aligned with the Transformación Uniandes TU+.
The challenge was to design BTL experiences that made educational innovation tangible, creating an immersive environment that allowed attendees to explore and connect with ongoing initiatives, generating impact and promoting interaction.
From GUIO, we developed innovative BTL experiences that transformed ERA 2048 into an interactive and dynamic space. Through sensory environment, digital activations and attractive visual resources, we managed to enhance the participation of the Uniandina community, visualizing educational innovation initiatives and consolidating the event as a reference in academic transformation.
