Since 2020, GUIO has worked with CINTE Group to design and implement a digital marketing strategy that has enabled the company to position itself as an outstanding employer brand in the technology sector. Through a comprehensive approach to branding, social media management and talent attraction, we have consolidated its regional presence, especially in the field of information technologies (IT).
The challenge was to create a digital presence that reflected the identity of Grupo CINTE as a leader in the technology industry, focusing on attracting IT talent. This required the creation of a coherent and consistent strategy over the years, in order to attract highly qualified professionals and position the brand at regional level as a benchmark in the sector.
GUIO designed a digital marketing strategy that combined branding, social media management and talent attraction campaigns. This action achieved significant growth in the CINTE digital community, reaching more than 40,000 followers on their social networks, which consolidated the brand as one of the most relevant in their industry. The strategy implemented not only optimized their online presence, but also improved the company's profile vis-à-vis current and potential employees, consolidating its image as an ideal place to work in the IT field.
