The Latin America Regenerative Investment Summit (LARIS 2025), organized by SVX.CO, was held from 12 to 14 March 2025 at Club La Aguadora, Bogotá. This event brought together farmers, investors, food systems companies, organizations and other actors committed to the regeneration transition as a basis for its impact and business model.
From GUIO, we took on the challenge of designing and implementing a comprehensive experience that reflected the essence of regenerative investment. Our aim was to create an environment that would facilitate dialogue among various actors in the regenerative ecosystem and promote meaningful connections.
We implemented ephemeral architecture and branding solutions that captured the identity of LARIS 2025, creating spaces that encouraged collaboration and exchange of ideas. Our digital marketing strategy expanded the scope of the event, attracting a diverse and committed audience. The logistics and production were meticulously managed to ensure a fluid and enriching experience for all participants.
