Ecopetrol, in its constant commitment to sustainability and the connection with its audiences and workers, promoted the creation of a distinctive product that represented its brand identity. To achieve this, he decided to develop a line of children's bags inspired by the iconic iguana of his logo, seeking a proposal that would fuse creativity, innovation and environmental responsibility.
From GUIO, we take on the challenge of designing, prototyping and producing suitcases that will stand out both for their visual appeal and functionality. The aim was to create products that were not only eye-catching and unique, but also reinforced Ecopetrol's commitment to sustainability, using durable and environmentally friendly materials.
Our team developed a comprehensive proposal, from concept to final production. The design focused on representing the essence of iguana through vibrant colors and textures that evoke animal skin, thus achieving a clear and memorable visual identity. The use of sustainable materials ensured that the suitcases were resistant and environmentally friendly, highlighting themselves as an innovative product within Ecopetrol's portfolio. The result was a line of suitcases that not only captured the essence of the brand, but also generated a strong visual and emotional impact among end users, especially children, reinforcing the company's sustainability message.
