Nextur is a Colombian tourism company that promotes exploration of the country from a family, accessible and responsible approach. With a cheerful, innovative and committed spirit of local development, the brand has positioned itself as a reliable and close alternative for those who seek to discover Colombia's most incredible corners. Their communication seeks to connect emotions, experiences and values such as equality, well-being and respect for the environment
In 2017, from GUIO we took on the challenge of transforming Nextur's visual identity to align it with its purpose, values and projection as a national brand. It was essential to build a graphic language that would connect with its audiences and reflect the organization's positive energy, dynamism and social focus.
In the same year, we conducted the rebranding process and created a complete corporate identity manual that included logo, isotype, chromatic range, typography, usage guidelines, and graphic applications in stationery, cards, folders, cards, uniforms and digital signatures. The new visual system transmits closeness, joy and professionalism, strengthening the brand vis-à-vis its internal and external audiences. The implementation of this identity has enabled Nextur to communicate its proposal clearly and coherently across all channels.
