In the framework of World Environment Day, Coca-Cola FEMSA developed a campaign proposal focused on reducing plastic use and promoting sustainable practices. Faced with an increasingly critical and demanding audience, the company sought to strengthen its corporate reputation by showing concrete actions in sustainability, circular economy and environmental impact reduction, integrating individuals, communities and strategic allies under the same call: Actions that add up.
From GUIO, we were invited to develop a strategic digital marketing campaign proposal for Coca-Cola FEMSA. The challenge was to structure an initiative that would make its environmental efforts visible, encourage the active participation of key audiences and prevent potential reputational crises from external challenges. A creative, informative and effective proposal was required, aligned with the company's sustainability approach.
We designed a phase campaign proposal that included static content, animated gifs, video capsules, contests and interactive initiatives. We integrate communication tools such as a landing page, newsletter, participation forms and a digital pattern strategy. In addition, we propose a monitoring and response protocol for social networks with a preventive approach. The proposal managed to consolidate a coherent and dynamic narrative that positioned Coca-Cola FEMSA as an active and responsible actor in the face of environmental challenges.
