The SANDBOX Challenge was an initiative led by the Colombian Financial Superintendency (SFC) that offered fintechs and financial technology companies a controlled space where they could test their innovations in the financial sector, without compromising system stability. This project promoted financial inclusion, improved competitiveness and encouraged technological innovation, contributing to the growth of the fintech ecosystem in Colombia.
The challenge was to create an event that reflected innovation and digital transformation in the financial sector, where fintechs could effectively present their technological solutions, highlighting its potential and benefits for industry. The mission was to design an immersive experience that brought together technology, ephemeral architecture and BTL activations, ensuring impeccable execution and enriching experience for all attendees.
From GUIO, we are responsible for the production, organization, ephemeral architecture, BTL experiences and logistics of the event, creating a unique atmosphere that promoted interaction and learning among participants. Each space was designed to facilitate presentations and connection between fintechs, investors and regulatory authorities.
